Be Successful on the Web
Hi, I'm Aaron, Founder of Longplay Consulting
For nearly 10 years, I have helped Universities, Hospital Groups, Businesses large and small, including Ecommerce, find their Audiences while optimizing for Search Engines. Today SEO is more about Search Experience Optimization, focusing on the needs of the customer and less about technical know-how.
I work with your team to understand the industry, find your ideal customer, and optimize your efforts with a focus on User Intent. Let's get beyond industry terms and to the root of your customer's interest! Once we are attracting the right audience, let's focus on converting them at a higher rate. This could mean performing A/B Tests or better aligning your overall Digital Strategy to the needs and interests of your audience.
This is not about short-term gains. Welcome to the Longplay!
While designers and developers focus on the look and functionality of a site, I make sure it can be successfully indexed by search engines, satisfying the needs of today's webcrawlers.
I have been a part of over 100 site launches, each bringing unique challenges. Every project benefited from what I bring to the table. Bottomline, don't skip SEO!
CRO is about doing more with the traffic you have. You can attract visitors to your site using Paid Search, Social Media, and great Content all day, but if your site fails to convert, what's the point?
By observing site interactions, we will develop hypotheses, and implement A/B tests with the hope of improving conversion rates, reducing Cost Per Acquisition.
Already have Google Analytics on your site? GREAT, now let's make it useful. Having partnered with dozens of clients over the years has taught me that without proper measurement, digital marketing efforts can be extremely wasteful.
I offer Google based measurement implementation, optimization, as well as training.
Let's Get Coffee and Nerd Out on Marketing
My ideal clients are highly driven marketing teams. In the past this has included Marketing Agencies in and around Indianapolis, small businesses, and large corporations.
If you think more can be done with your web efforts, then let's chat. Maybe we can partner together.